The Effectiveness Of Promotional Products
Let us define promotional products. Promotional products is a marketing plan in which items printed with a logo or other piece of company info are handed out as keepsakes. The promotional products can range from a bag, calendar, cap, custom campfire mugs, clock, diary, pen, etc. Companies can use them as giveaways at events, such as exhibitions and product launches. In addition, it can be used by non-profit organizations to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will identify the reasons why promotional products are important, come and check it out!
Imprint promotional products work as business cards. The customers will be informed who they are, what they sell and what they support once they will be given the promotional products. Aside from that, promotional products are usable unlike business cards. The customers are able to remember the name and logo of the company that gave them the product. Do not forget to include your contact information together with the name and logo of your company.
It is a low-cost marketing strategy. The company can reach potential customers on a large-scale while saving money that can be used for other parts of the business. Compared to newspaper ads, TV, and radio, it is a much economical advertising outlet. Perfect Imprints and other manufacturers of promotional products keep the prices very low for mass distribution that is why you should shop now.
It acts as a gift to the customers. People tend to buy more from companies that frequently hand out freebies. You can not only promote your business but also say thank you to them.
Your employees can also enjoy the benefits of the promotional products you hand out. The employees can use the pens, stress balls, or coffee mugs handed out to them while they are doing their work. It is a way for you to reward them in helping you reach your business goals.
There have been a lot of studies that prove of its effectivity. One study conducted in the U.S. indicated that 8 out of 10 consumers have one to 10 promotional products. A report from PPAI indicated that 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. Furthermore, there has been a report that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept them will recall the company as much as 2 years later.
It is a great way to build brand awareness. The customers can easily recall you because of the logo imprinted on the products. To give you an illustration, if you hand out a very useable item such as custom embroidered scarves, your customers can use this to go to the gym, school, shopping and etc. so your brand also goes around with them.
Lastly, the promotional products handed out must be of high-quality to ensure you will have loyal customers. There has been an article published in a website that revealed customers who received a promotional product scored 52% higher than a letter only.